Static image advertisements are not considered as effective now as they were before digital signage applications were developed. Sales have been shown to increase dramatically when coupled with digital signage that can inform and engage customers. The modern aspect and the feeling that everything is up-to-date create a continually interested client base. Shoppers in the electronic era expect only the best retail services available, and going digital is a surefire way to decrease expenditure on the business’s part, while boosting profits.
Besides constantly promoting the retail chain’s image, digital signage applications from http://www.fourwindsinteractive.com, are able to inform clients on various promotions the store is offering, with compelling animations and full motion video made especially to attract attention. Not only is this more environmentally friendly, but it also helps eliminate printing costs altogether, as promotions can be constantly updated from a central computer using the Internet. Digital terminals can be used to interact with customers that use tablets, QR codes for smart phones or NFC/RFID enabled devices. This can be the basis to create loyalty programs for the customers and provide exclusive promos to frequent visitors. More customer satisfaction is also guaranteed by increasing the response speed of the business in regards to the customers’ needs.
Digital signage applications are used by analysts to predict customer behavior and provide customized services for everyone. This includes helpful directions towards certain points of interest inside the store, offering useful information about various products, news, entertainment and others, to increase the time spent by customers on site. Certain fashion stores use digital posts to help customers choose their clothes using filters ranging from age and sex to body type, weight, height etc. This helps streamline the decisions of uncertain customers and hopefully sends them on their way to their next purchase.
Further increases in revenue are received from selling advertising space to third-party manufacturers and services that would like to invest in efficient digital signage. You can provide advertisements for on-site dining services and interactive menu displays with automatic orders. The cost of extra staff is eliminated in this case, and proven algorithms replace the inefficiency of multiple cashiers who can be influenced by human error. Any menu changes can be instantly updated on the screens for everyone to see. For your corporate needs, digital signage applications can be used as a training tool for employees in separate offices.